(3) Look at the Stand Up to Stigma video on YouTube (www.youtube.com/watch?v=pn8


(3) Look at the Stand Up to Stigma video on YouTube (www.youtube.com/watch?v=pn8p2q6WcgU). Assume you are the marketing director at the Brattleboro Retreat, and you want to affect individuals in the community who have loved ones with a mental health issue or may themselves suffer from some form of mental health problem or substance abuse. How would you move these individuals to the second level of the hierarchy? How would you evaluate the YouTube video? Was it effective? What is your rationale for your judgment? How would you move to the third level of the hierarchy? What is your objective now? The target market is different.


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